Visit Malaysia 2020 -
Logo Redesign Concept

This was a self-initiated, non-commercial redesign of the Visit Malaysia 2020 tourism logo, created as a personal design exercise and proof of concept. The project was inspired by the public controversy surrounding the official logo released by the Ministry, which received widespread criticism for its visual execution and overall design quality.

Rather than simply criticizing the existing design, I wanted to explore how a tourism identity could better represent Malaysia through thoughtful branding, strong visual storytelling, and a cohesive design system. The objective was to create a logo that felt timeless, memorable, and internationally appealing while celebrating the country's cultural diversity, natural beauty, and vibrant identity.

This project was never intended for commercial use or to replace the official branding. It served purely as a creative exploration to demonstrate an alternative approach to destination branding and showcase how strategic design can strengthen a nation's tourism identity.