UMBI Kids Brand Illustration

Designed a series of original illustrations for the UMBI Kids brand, creating a playful visual language that reflects curiosity, imagination, and everyday adventures. The objective was to develop artwork that appeals to both children and parents while staying true to UMBI's warm, family-oriented identity.

The project focused on building a cohesive illustration system rather than standalone artwork, ensuring consistency across the brand while leaving room for future expansion with new characters, icons, and seasonal themes.